The 7 C’s of digital marketing are important principles that help in formulating effective digital marketing strategies:

1. Content – Relevant content that is valuable for your target audience and attracts and engages them in the digital space.
2. Context – Clear understanding of the specific needs, preferences, and circumstances of the target audience around which your content’s relevance should match the user’s requirement.
3. Community – A loyal and engaged group of followers who benefit from meaningful interactions with your brand and your products in the context that is valuable for them.
4. Convenience – The ease with which your community navigates, interacts, and transacts on your website or platform to fulfil needs that are valuable for them.
5. Coherence – a consistent and simple-to-understand communication of your products for the benefit of your community. The messaging should be uniform across all channels and transparently engage the target audience and help them in deriving gainful value from your products.
6. Channels – Various digital platforms and mediums that enable your brand to reach and engage with your target audience effectively. For example, websites, search engines, mobile apps, social media, and email.
7. Conversion – At community level, conversion is the process of turning leads, prospects, or visitors into customers. At content level, getting your target audience to take desired actions would be termed conversion. Such actions could be making a purchase, subscribing to a newsletter, filling a contact form, or making a download – actions which indicate achievement of a campaign goal. These indicate the effectiveness and success of a particular marketing strategy.

The 4 S’s of Digital Marketing are:

1. Strategy – A comprehensive strategy that defines your digital marketing goals, target audience, and tactics to reach the target audience and meet your business goals.
2. Search – Effective searchability and reach of your digital presence by your target audience.
3. Social – Highly visible social media presence with compelling and valuable content. This should be backed by suitably active engagement with the target audience and a swift and meaningful response to their queries and requests.

Service – Exceptional customer service and support through timely responses, meaningful and positive resolutions, and an overall positive user experience. This creates positive brand associations.

The 5P’s of Digital Marketing are:

1. Product – Develop a product or service that offers unique value and meets the needs and preferences of your target audience.
2. Price – A competitive price that enhances the perception of value of your product vis-à-vis competition.
3. Place –The most effective digital channels where you would promote and distribute your products and services for timely and cost-effective reach of your customers.
4. Promotion – Marketing tactics to create interest in your products and achieve conversions.

People –Customers and stakeholders who are crucial for value creation in your vertical. They add value by buying, promoting, and distributing similar products and services.

The four key functions of Digital Marketing are:

1. Attraction – Drawing attention of your target audience towards your products and services through digital channels.
2. Engagement – Establishing and maintaining meaningful communication with your audience to build relationships.
3. Conversion – Transformation of engaged prospects to customers as well as deliberate actions from the target audience like joining a mailing list, filling a contact form, and sharing interests.

Retention – Repeat business and referrals from customers who reward your business with their loyalty on the strength of quality of your products, services, and competitiveness.

The 5 A’s of Digital Marketing are:

1. Aware – Ensuring that your target audience is aware about your brand, products, and services.
2. Appeal – Creating and delivering engaging content that creates awareness, sparks interest, and induces action from the prospect. The action might be a purchase or connection for information or quote.
3. Ask –Enabling engagement with your community by encouraging them to ask questions or seek clarifications and communicate with or about your brand through comments, messages, or reviews.
4. Act – Motivate your community towards desirable actions such as purchasing, subscribing, or downloading a resource by providing clear call-to-actions (CTAs).

Advocate – Earn loyalty and nurture satisfied customers into brand advocates who recommend your brand through word of mouth, positive reviews, and social media shares and likes.

Digital Marketing uses online channels via the Internet. Traditional Marketing operates offline using traditional channels like TV, Radio, Print, Billboards, physical mails, conferences, or promotional events with in-person presence of audience and presenters. Digital Marketing easily reaches a global audience with precision. Traditional channels entail broader targeting without the ability to segment based on demographics, age, education, income, and other factors.

Content marketing is creating informative and engaging content that is valuable for your target audience and helps to attract and retain them.

We create website content, social media posts, blogs, email campaigns, video content, audio content, and infographics.

Search engines would rank well drafted content higher. This will drive more organic traffic and also increase engagement by adding more value for the target audience.

Your business can enjoy a wider audience, precise targeting, and better engagement using tailored digital interfaces. Utilizing digital marketing can predominantly yield better returns on investment (ROI) with measurable results compared to the traditional marketing methods. You will also benefit from greater online visibility and more leads at a higher ROAS (return on ad spend) compared to conventional methods.